With this week's release of Apple's Safari 5 browser (free safari download for Mac & Windows) Apple has added a little feature known as "Reader".

"Reader removes annoying ads and other visual distractions from online articles. So you get the whole story and nothing but the story. It works like this: As you browse the web, Safari detects if you’re on a web page with an article. Click the Reader icon in the Smart Address Field, and the article appears instantly in one continuous, clutter-free view. You see every page of the article — whether two or twenty. Onscreen controls let you email, print, and zoom. Change the size of the text, and Safari remembers it the next time you view an article in Safari Reader." - Apple.com

As a small business or nonprofit this could mean huge savings in paper and ink costs by only printing the content on the page without all the ad fluff.

We think it will also save time by only emailing the content "that matters" to others and not having them become distracted by ads and peripheral content.