As a technology advisory firm we are always being sought out as a VAR by technology providers. Last week we received a call from from netFactor. netFactor provides a service called VisitorTrack®.
As a technology advisory firm we are always being sought out as a VAR by technology providers. Last week we received a call from from netFactor. netFactor provides a service called VisitorTrack®.

Now everyone should have a solid web analytics service running on their site and with Google Analytics being free there is simply no excuse. However, what netFactor's VisitorTrack® does is take web analytics and make it actionable by your sales people. This is HUGE for B2B company's that sell high ticket products and services, where traffic volume is low on their site, or the traffic itself is made up mostly of noise. Best of all you don't have to hope and pray for a lead to fill out a web form.

In their words: 

 

"You'll get detailed visibility into your website visitors. VisitorTrack uncovers the companies searching for your products and visiting your site, what they want, and through proprietary behavioral tracking, enables users to qualify those Visitors most interested in your products.  Then, with a fully-integrated interface with Jigsaw Data, you can even pinpoint  the executives and contacts you want to communicate with."

Hat's off to John Chambers over at netFactor for running through the whole thing with us. We recommend you view the web demo here.